Triumph Analytics gives you the complete web analytics stack - familiar reports, modern tracking, retroactive analysis, and full data ownership.
Designed as a full pre-GA4 style analytics platform with modern improvements where teams need them most.
Live visitor streams, current active users, and no sampled shortcuts - every event is processed.
User explorer, lifetime value, geography, and technology reports for complete audience context.
Channel groupings, source/medium, campaign attribution, and automatic capture of 21 ad click IDs.
Content drilldown, site search, event analysis, behavior flow, and in-page analytics heat overlays.
Unlimited goals, funnel visualization, and six attribution models for clearer performance decisions.
Purchase funnel, transaction reports, product performance, promotions, coupons, and refund analytics.
Define events, build advanced funnels, compare behavioral cohorts, analyze retention, and follow individual user paths.
Create executive and custom dashboards, arrange widgets with drag and drop, share views, and compose reports visually.
Capture video engagement, form activity, element visibility, search interactions, SPA navigation, and JavaScript errors automatically.
First-party cookies, CCPA-aware data handling, GPC signal support, and no hidden thresholding.
First-party CNAME collection and unique script URLs support reliable measurement from your own domain.
Apply filters, goals, and segments to historical data instead of waiting for new data windows.
Export available data through supported CSV, Excel, JSON, and API features while your account and data remain accessible. Raw JSON export is capped at 100,000 rows.
Unlimited goals and custom dimensions, plus supported API access subject to documented rate limits. Retention varies by plan, with Enterprise unlimited.
REST API, GraphQL, Measurement Protocol, and webhooks for fast integrations and automation.
Triumph listens to GTM dataLayer entries and can forward supported ga() and gtag() calls, including queued calls and supported ecommerce events. Keep your existing tag setup as you phase in new measurement.
Answer the questions behind the numbers, then get the results into the hands and systems that need them.
Measure retention over time, compare behavioral cohorts, and explore the paths people take through your product. Visitor profiles put an individual's activity and history in context when you need to understand the story behind an aggregate trend.
Use multi-touch attribution to see how channels work together. Review assisted conversions alongside direct credit, then inspect time lag and path length to understand how long and how many touches it takes to convert.
Enable gaCompat when you want compatibility help during a migration. It listens for GTM dataLayer entries and forwards supported queued ga(), gtag(), and ecommerce calls. It is opt-in, so you stay in control of when compatibility behavior is active.
Give leaders an executive dashboard, give teams configurable widgets, and arrange the view around the metrics they own. Share dashboards and schedule reports so the right people can stay informed without rebuilding the same view every week.
Start with automatic measurement for video engagement, form activity, element visibility, SPA navigation, scroll depth, downloads, and outbound clicks. Capture the moments that reveal intent without turning every useful interaction into a tagging project.
Take results with you through CSV, Excel, JSON, and API exports. Large exports can run asynchronously and deliver through S3, while the Measurement Protocol lets your servers and back-office systems send the events that browser tracking cannot see.
Triumph Analytics is built by Triumph Interactive.
Get full-fidelity analytics with familiar reporting and modern control from day one.